Hi Dane,
I'm Sarah, Head of Creator Partnerships at Zenith Nutrition. We've been following your content for a while now - your recent series on building discipline and morning routines really resonated with our brand values.
We'd love to explore a paid partnership with you for the launch of our new Focus+ nootropic line. Here's what we had in mind:
- 2 Instagram Reels (one launch week, one 2 weeks post-launch)
- 1 TikTok video (60-90 seconds, integrated into your usual style)
- 1 YouTube integration (60-second mid-roll in an upcoming video)
- Instagram Story set (3-5 frames) during launch week
We're looking at a total budget of $4,500 for the full package, plus a 10% commission on sales through your unique affiliate link. The campaign would run May 5 - June 2, 2026.
We'd need exclusivity in the supplement/nootropic category for 60 days from the first post.
Let me know if this is something you'd be interested in and we can set up a call to discuss further!
Sarah Chen
Head of Creator Partnerships
Zenith Nutrition
zenithnutrition.com
AI-Extracted Deal Terms
Market Rate Comparison
Dane McBeth
| Deliverable | Offered (est.) | Market Rate | Delta |
|---|---|---|---|
| Instagram Reel x2 | ~$1,125 each | $1,800 - $2,500 | -38% to -55% |
| TikTok Video x1 | ~$900 | $1,500 - $2,200 | -40% to -59% |
| YouTube Integration x1 | ~$900 | $2,000 - $3,500 | -55% to -74% |
| IG Story Set x1 | ~$450 | $500 - $800 | -10% to -44% |
| Total Package | $4,500 | $7,600 - $11,500 | -41% to -61% |
AI-Generated Counter-Offer
Negotiation Strategy
- Raise total fee to $8,500 (within market range, not at ceiling)
- Reduce exclusivity from 60 to 30 days
- Request usage rights clarity (no repurposing without approval)
- Add payment terms (50% upfront, 50% on first post going live)
- Increase commission to 15%
Hey Sarah,
Thanks for reaching out - love what Zenith is doing with the Focus+ line. Cognitive performance is right in my lane so this could be a really natural fit for my audience.
I'm definitely interested, but I want to make sure we set this up in a way that works for both of us. Here's where I'd land on the terms:
- Fee: $8,500 for the full package (2 IG Reels, 1 TikTok, 1 YT integration, IG Story set)
- Commission: 15% on affiliate sales (I tend to drive strong conversions when the product genuinely fits, and Focus+ does)
- Exclusivity: 30 days from first post (60 days is a long lockout for a single campaign - happy to discuss longer exclusivity at a higher rate)
- Usage rights: Content stays on my channels. If Zenith wants to repurpose for ads or other channels, we can work that out separately.
- Payment: 50% on signing, 50% on first deliverable going live.
I think this is a fair starting point. Happy to hop on a call this week to talk through the creative direction - I already have some ideas for how to work Focus+ into my morning routine content.
Talk soon,
Dane